Mads Jeppe Hansen is an accomplished industrial designer, creative director and entrepreneur with two decades of expertise in branded design across various sectors, including consumer products, wearables, high-end skincare, interiors, and packaging design. His work has spanned across influential design capitals such as Copenhagen, Paris, and New York. As a multidisciplinary industrial designer, product developer, and creative director, Mads has played a pivotal role in the success of multiple consumer packaged goods (CPG) startups in the United States.
Mads' latest venture, OCTO, emerged from a collaborative vision among friends who are deeply passionate about innovative product development and compelling storytelling. OCTO is not a conventional skincare brand; it is purposefully designed to revolutionize skincare formulation, aesthetics, and communication by embracing a distinctive and unconventional approach.
Crafting precision formulas is an art. We have sourced sustainably harvested oils, extracts, and plants from around the globe to create our Restorative Moisturizer. Supported by extensive scientific and clinical research, we discovered that achieving optimal skin longevity requires only eight synergistic ingredients, each contributing uniquely to our skin's health and renewal.
octoskincare.com
Mads was engaged by Blueland’s founding team in the pre-brand phase to develop a comprehensive packaging strategy aimed at eliminating single-use plastics in home cleaning products. Mads has since designed a range of premium reusable products for Blueland, including the iconic dishwasher shaker, the tin collection, and the Facial Cleanser, with more innovative solutions on the horizon. The design process is driven by a steadfast commitment to user experience, reusability, and durability. The aesthetics are anchored in a utilitarian and honest approach, embodying the principle that ‘form follows function.’
blueland.com